24th December 2013 Mario Gheghici

Travelers, hotels and technology in 2013 – Infographic

Very interesting research about customers’ behavior in 2013

 

Device and entertainment autonomy:

45% Hotel guests travel with two devices
40% Hotel  guest travel with three or more devices

Virtual booking

57% Travel reservation are made on the internet
65% Same day hotel reservation made from a smartphone

Leverage the billboard effect


14% Increase in direct booking during OTA listing
1.5% Increase in ADR (Average Daily Rate) during OTA listing

Free Wi-Fi

38% Guests reported Wi-Fi was the priority factor while booking hotel
85% Travelers want access to free Wi-Fi in hotels

Role of Social Media

78% Consumers influenced by posts made by companies on Social Media while making purchases
72% Consumers trust online reviews as much as personal recommendations

trends-in-hotel-technology-2013

About the Author

Mario Gheghici Mario Gheghici has over 15 years' experience in media and advertising. Throughout his career he has been a journalist, a PR expert, advertising guru, and now he is widely known as a social media, online marketing, web development and SEO consultant. | Follow @mariusdigital | Follow on Google+ | Connect on LinkedIn |

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