24th December 2013 Mario Gheghici

Travelers, hotels and technology in 2013 – Infographic

Very interesting research about customers’ behavior in 2013


Device and entertainment autonomy:

45% Hotel guests travel with two devices
40% Hotel  guest travel with three or more devices

Virtual booking

57% Travel reservation are made on the internet
65% Same day hotel reservation made from a smartphone

Leverage the billboard effect

14% Increase in direct booking during OTA listing
1.5% Increase in ADR (Average Daily Rate) during OTA listing

Free Wi-Fi

38% Guests reported Wi-Fi was the priority factor while booking hotel
85% Travelers want access to free Wi-Fi in hotels

Role of Social Media

78% Consumers influenced by posts made by companies on Social Media while making purchases
72% Consumers trust online reviews as much as personal recommendations


About the Author

Mario Gheghici Mario Gheghici has over 15 years' experience in media and advertising. Throughout his career he has been a journalist, a PR expert, advertising guru, and now he is widely known as a social media, online marketing, web development and SEO consultant. | Follow @mariusdigital | Follow on Google+ | Connect on LinkedIn |

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