I am mostly a SEO person, but looks like my latest posts are all about Facebook. This one should interest you if you have seen the new Facebook Search Graph on your friend’s FB, but you still have the old Facebook format. Can be a little annoying to see that you’re the only one with the old Facebook Layout.
How effective is Facebook advertising comparing to other ways of promoting your business is another discussion. But for now, let’s say you have decided to use Facebook ads to promote your Facebook Business Page.
First of all, you have a huge amount of calls to action on your page, inviting you to get more likes or to reach a larger audience by boosting your post.
The best part with online marketing, compared with the traditional marketing, is that you can measure almost all your efforts and results.
You don’t need too many KPIs, but you should still keep your eyes on the most important ones. What I usually do?
No surprise that traditional marketing turned out to be not so efficient these days and that more and more potential customers are now spread into digital. While big brands are struggling to capture our attention with colorful, catchy and expensive billboards, the magazines are selling sad stories, we see small brands and small businesses growing, without spending a fortune, by making use of what social media has to offer. And it’s not less. It gives you the chance to reach, find and, if smart enough, conquer your target.
Modern businesses will find themselves frequently adapting and introducing new communication technologies to help boost their trade, and with many new ways to engage with and attract customers, plenty of companies are starting to believe that they should start to leave ‘old’ communication technology behind in favour of newer, socially popular ways.
Looks like Facebook is up and ready to fight. If there is a new toy in town, Facebook must have it. That’s what happened with Trends on Twitter. Although Twitter first introduced the Trends feature in the summer of 2008, Facebook took a while and got one, too. No surprise here, it’s called Trending.